In Maher’s own words, “We worked very closely with 3S POS to ensure their Distribution Management Centre (DC) addressed our growing requirements and they delivered bespoke features unique to our business model that not only allowed each branch to order from the DC, but also monitor the progress of their orders and make amendments accordingly before delivery. To ensure quality and freshness, it became imperative to internally distribute their own product. It became clear very early on that with the expansion, Caffé Concerto needed to centralise the cake & patisserie production. Optimising distribution and stock management Firstly, how do we get 100% fresh produce to our branches, and more importantly to our customers in a timely fashion? Secondly, how do our staff manage and produce to order while responding to the demand of our ever-growing café & restaurant estate? Lastly, how do we manage our staff between branches to reduce cost whilst increasing efficiency? These three issues could make or break our brand.” The main barriers as a cafe & restaurant revolved around logistics. Maher explained: “There were three main problems we faced whilst expanding. Maher knows only too well of the obstacles and barriers of growing from a single location to a nationwide café & casual dining empire, all whilst protecting the brand integrity and the quality of the product. We interviewed the friendly face & Operations Director of the Caffé Concerto Group, Maher Al Hajjar, to understand how EPOS helped streamline business growth. Now multiply by around 20 locations, in the UK and internationally, and you could have a potential nightmare if not executed in the right way. Launching into the casual dining deep-end with one location can be challenging enough.
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